Piquadro x Visa Cash App Racing Bulls F1 Team
I designed a special edition of Piquadro’s Corner backpack for the 2025 Italian Grand Prix at Monza, blending the precision and dynamism of Formula 1 with Piquadro’s heritage of innovation, versatility, and urban functionality.
Backpack design
I wanted to capture the blend of adrenaline and elegance that defines both the Monza Grand Prix and Piquadro. Motion lines and dynamic gradients represent the car’s speed, while subtle nods to Italian design, anchor the concept in heritage and refinement. The main design element is a dotted bull motif.
It takes a familiar symbol and transforms it into a visual narrative, like a motion trail or long-exposure snapshot of the car racing. It’s both subtle and expressive, a perfect embodiment of Red Bull’s forward thrust and Piquadro’s refined aesthetic.
