In collaboration with FIFA’s Creative Studio and cross-functional stakeholders, I contributed to the development of a wide range of creative assets supporting the FIFA World Cup 2026™ across both digital and physical touchpoints. My work spanned multiple project types and scales, from digital assets for web, registration platforms, event communications, and presentations, to physical applications such as posters, stage graphics, and trophy plinth designs used in high-profile international events. These assets were created to align with FIFA World Cup 2026 brand guidelines while remaining flexible across different formats, environments, and audiences.

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All work was developed within FIFA’s established visual system, following strict brand governance, multi-stakeholder review processes, and international deployment requirements. Due to the scale and confidentiality of the project, this case study highlights only a selected portion of the materials produced.